Social game developer Zynga said this week that its Facebook-based virtual farming game FarmVille attracts over 11 million daily active users, making it today's "largest and fastest growing social game."
Our latest creation has become Nick.com's "Game of the Week!" SpongeBob Soak N' Squeeze puts you in the wet pants of SpongeBob, as you clean up pollution in Bikini Bottom. Soak up sludge, distract Patrick, rinse, repeat. Who said cleaning couldn't be fun?Eyes on the grid, fingers on the pulse of the media sphere, most of us like to think we know what business deals mean at a glance, right when they are announced. Sometimes, even with the biggest deals, a little airtime and talk amongst ourselves is all we need to come to grips with industry happenings and go about our daily business.But, occasionally, there is a meaningful confluence of such big deals in a short period of time, immediately floodlighting the future to come -- that we must stop, look and listen. As consumers and as media executives, we must know what time it is and expand our outlook accordingly.
11:45am: A Mobile App, Social App, WAP, Widget, What Do We Build?: So what is the right type of App for you? How will an App fit into your digital media and marketing strategy? How are marketers, content owners, and advertisers leveraging the enormous power of the app in mobile, social, and digital worlds?
In this session we will have the experts chime in on how brands can connect and interact with their customers, create brand advocates and gain valuable insights using the various forms of mobile and social apps. We will examine how consumers engage with apps and how brand communications are being revolutionized by the various platforms.
Moderator: Adam J. Broitman, Partner and Ringleader, Circ.Us
Speakers:
Eric A. Litman, Chairman & CEO, Medialets
Michael Nicklas, Managing Director, SocialSmart
Melissa Hudson, Digital Director, A&E
Michael Chin, SVP, Marketing, KickApps
Brian Wane, CEO, SMERC Design, Inc.
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