SMERC Speaks at Digiday:Apps

Brian Wane, CEO of SMERC, spoke on the What Do We Build? Panel at Digiday: Apps. His comments explained why everything is a game and spoke to the need for a distributed distribution strategy for digital products.

11:45am: A Mobile App, Social App, WAP, Widget, What Do We Build?: So what is the right type of App for you? How will an App fit into your digital media and marketing strategy? How are marketers, content owners, and advertisers leveraging the enormous power of the app in mobile, social, and digital worlds?

In this session we will have the experts chime in on how brands can connect and interact with their customers, create brand advocates and gain valuable insights using the various forms of mobile and social apps. We will examine how consumers engage with apps and how brand communications are being revolutionized by the various platforms.

Moderator: Adam J. Broitman, Partner and Ringleader, Circ.Us
Speakers:
Eric A. Litman, Chairman & CEO, Medialets
Michael Nicklas, Managing Director, SocialSmart
Melissa Hudson, Digital Director, A&E
Michael Chin, SVP, Marketing, KickApps
Brian Wane, CEO, SMERC Design, Inc.

http://www.digidayapps.com/agenda