While were mulling over re-posting an OP/ED about the gaming market now driving much of its business development in the direction of the iPhone, we stumbled upon an article on Kotaku and thought, "Moot point. iPhone knew this would happen. They're not trying to gain part of the market, they're trying to become a ubiquitos force in it."
In case you haven't noticed Apple trying to extend itself beyond a brand into a 360 degree "way of life", with highly stylized, super-futuristic phone/MP3player/compasses, unnecessarily re-branded white MacBooks (why anyone would ever prefer that clumpy looking, dirt-magnet over the sleek titanium version is beyond us), specialty mall stores where super-informed Macnerds speak to you in soothing tones, we're pleased to inform that they are succeeding in this endevour and going a step further in their quest for world domination (and domination in the gaming world) by creating a separate programming platform for iPhone 3GS. While game developers (like us!) will still be able to create games for the older generation of iPhones and iPod Touches, they now also have the option of encoding a seperate set of parameters into a game that will be recognized once a game is downloaded and opened on an iPhone 3GS. The added codes will allow for optimized game playability and really take advantage of the meat and potatoes of the iPhone's technology.
Pretty fascinating we think and we can't wait to see if this broadening of Apple's iPhone/iPod Touch platform will give them that extra edge in the market by creating a further challenge for game development enthusiasts.
Posts
No comments:
Post a Comment