Oct 29, 2009

Samsung Makes Bid For Stake in Mobile Gaming

According to this week's Develop Online post, Samsung has openly initiated a bid for the mobile gaming market by offering a quarter of a million dollars to game development companies or individuals that can produce a winning mobile game idea.


 



According to Handmark's senior VP of Global Sales, Chris Barnett:

"This is a fantastic opportunity for anyone, including big brands, mobile developers or any individual with a unique, creative idea to make it a reality"


A.k.a. (or as Joystiq commented last night), because the company has "lost a sizable chunk of the mobile consumer base to iTunes, Samsung is now reaching into its pockets to ensure the company's slip in market share doesn't turn into a complete mudslide". We agree, but, are also simultaneously excited by the prospect of the mobile market opening up to a myriad of platforms, and see this as a step in that direction.

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