As we had previously mentioned, the iPhone is more surely the biggest driving forces in mobile gaming at the moment. It's sales at the designated point of purchase location, iTunes, trump sales of any other mobile gaming retailer, bar none. But, did you know that the collected mass of Apple mobile gaming venturing may be having a positive impact on traditional console concepts?
We caught an interesting bit via GameDaily today, that was begun as a cautionary tale of the adverse affects mobile gaming may be having on the console/computer gaming market. The piece was eventually concluded with the realization that mobile gaming in fact, boosts interests of the casual/passive game player and make individuals who are not particularly passionate about gaming as entertainment that much more involved in all aspect of it, not just in mobile gaming alone.
Ask about the potential disinterest in console gaming mobile applications may cause, VP of Marketing at GameStop, Tony Bartel, had this to say:
“I really see a lot of growth in both of those areas...they appeal to two different audiences... I've been looking at Madden and Assassin's Creed on my iPhone, and while they're fun to play, they're far from the experience I can get on a console or even on a handheld. So I think in some cases they could lead people over into that (console) area."
Well said, we think and as Bartel himself says:
"I really see the [iPhone market] as more complementary than competitive at this point.” And so do we. Check out our newest mobile gaming entry (Decades) for iPhone/iTunes right here.
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